Matt McDonald

Co-Founder & Principal

Budgeting & Forecasting
Gross Margin Costs & Profitability
Performance Monitoring
Risk Management
Strategy Goalsetting & Planning
Structures & Ownership
Succession & Business Exit Planning

Matt worked for over 11 years in auditing and public accounting followed by over 20 years as a CFO, Company Secretary, Acting CEO and Head of Sales, HR, Risk and IT in a variety of services and manufacturing businesses.

His wide-ranging corporate experience includes family owned, ASX listed and multinational companies and not for profit organisations operating in the printing, publishing, tourism, technology, professional services, HR, recruiting and research sectors.

Matt  McDonald
Matt  McDonald

What was your dream job when you were eight years old?

Driving scrapers and bulldozers like my Dad – back in the days before strong WHS laws he used to take me to worksites on Saturdays and he sometimes allowed me to ride in the machine cabins with him.

He and his crew worked harder than anyone else I’ve ever met.  I was so lucky to have options to study that my parents didn’t have.

What is the biggest lesson you have learned from starting your own business?

There is ‘good enough’, and then there is ‘great’. It’s impossible to get everything right straight away, so its best to start with a Strategic Plan that keeps you heading in the right direction and progressively make improvements when and where you can, with the right help along the way. And then just keep going – you will get there!

What do you like most about how the Advisory Collective operates?

Many business consultants that I’ve met are motivated by hunger for money, prestige or influence – sometimes all three. All we wanted to do when we started the Collective was to do great work at a fair price, to help ‘level the playing field’ for small and medium sized businesses in Australia.  We’ve been able to do that through some very challenging times, and now we’ve expanded the Collective by engaging members who share our values, and that we love working with.

Skills and Experience

  • Auditor, forensic accountant and business valuer in public practice
  • CFO, Company Secretary and Acting CEO for major privately owned, multinational, ASX listed and not for profit businesses
  • Head of Sales, HR, Risk and IT in several roles
  • Contracting and consulting since 2017
  • Significant New Zealand, Asian and US corporate experience


  • Chartered Accountant since 1991
  • Chartered Secretary since 2004
  • Bachelor Degree in Commerce (Accounting) – UNSW
  • Masters Degree in Legal Studies – UTS
  • Former Certified Internal Auditor

You don’t have to go it alone any more. And working together, the sky’s the limit!

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