Business Health Check Concepts & Examples
Our Assessment Questions
Our online assessment is the foundation of our Business Health Check process.
The assessment is broken down into a series of pages for each stage. We start with a series of questions to establish the Profile of your business, and then ask substantive questions based on our Six Pillars Strategic Framework to score and rate your business and also to provide context for your answers. There are frequent opportunities to provide additional context and clarifications using Optional Comments.
There are a number of "gateway" questions that enable our clients to jump ahead in the assessment if a particular subject does not apply to their business circumstances, to ensure that the process does not take more time than is necessary.
Most questions are designed as Multiple Choice - we believe that this approach assists our clients to "learn by doing", by providing alternatives that they may not have already considered - here are some examples:
Our Assessment Scores & Ratings
Once you have completed the online assessment we will calculate a percentage Score and a colour coded, descriptive Rating for each of the Six Pillars that currently apply to your business and also provide you with an overall Score and Rating.
Scores and Ratings should be considered within the context of your business's developmental stage and wider circumstances. For example, a newly established business will probably have lower Scores and “hotter” Ratings than a mature one, simply because it hasn’t had the time to implement important Processes, establish necessary Platforms or hire the right People.
Apparently equal Ratings don’t necessarily have equal importance when planning follow up actions - there will inevitably be “business critical” priorities and “cause / effect” relationships to consider. For example, it may be wise to defer investments in Business Technology and Risk Management until your business has formulated its Value Proposition and developed a Procurement plan.
Finally, your Scores and Ratings should hopefully improve over time - which is a good reason to schedule repeat Business Health Checks, just as individuals see their family doctor regularly.
We carry our focus on business health through to the design of our descriptive Ratings:
We believe that businesses can be better than simply "Well". Strong businesses are those with the attributes and capacity required to not only survive shocks, but even prosper in tough times. They are the "athletes" of their markets who outperform their competitors, become "market makers" and have higher valuations.
Businesses that are "Well" are characterised by an absence of current material health risks. They may also have the potential to grasp valuable opportunities that could elevate them to "Strong" - or could slip quickly down the Ratings if they do not deal with their risks. Well businesses may compete credibly now, but must avoid complacency.
Stable businesses are generally at a "tipping point", where the actions that they take or avoid will determine if they become "Well" or decline to being "Serious" or even "Critical". If a business is recovering from a worse state of health, "Stable" is a highly desirable short term goal, on the way to achieving sustainable business health.
Businesses that are in "Serious" condition will almost certainly be underperforming in the marketplace and are at direct threat of failure in at least the medium term. They need to actively preserve their remaining strengths and take prioritised actions as a matter of urgency to deal with their current and imminent risks.
Critical businesses urgently require intensive care: firstly, "triage" to determine treatment priorities, and then a carefully planned "business turnaround" process. Do not despair, however, if your business is "Critical" - it can be an opportunity to review and reset almost anything and become more competitive, profitable and valuable than ever.
See an Example Report